That's a deeply anticlimactic sentence. There was a big opportunity to rebrand Delicious IPA positioned as the benchmark better-for-you IPA. Stone Brewing has launched its first-ever advertising campaign. Stone's silence prompted confusion when would-be revelers pulled the wonky beers out of the case. สั่งซื้อ; รหัสสินค้า 036. If anyone can do it, it’s you. A hazy IPA packed with whole tangerine & pineapple. Can you spot it? Stone Delicious IPA 355ml 7.7% Abv. The Stone Twelve Days of IPA Mixed Pack features 12 different IPAs in a single box with, of course, their labels upside down. Truth be told, we’ve made thousands of them. Lingering pine bitterness, or sumpthin.. Still just okay Friday at 01:14 AM ©2020 Group Nine Media Inc. All Rights Reserved. Yay? Stone Delicious IPA is a tangible example of why continual IPA and hop exploration are so fulfilling. There was a big opportunity to rebrand Delicious IPA positioned as the benchmark better-for-you IPA. All Rights Reserved. The festive bottle pack holds 12 distinct IPAs including new releases, year-round staples, and archived fan … Delicious IPA is a IPA - American style beer brewed by Stone Brewing in Escondido, CA. Stone Tangerine Express Hazy IPA 355ml Abv. Get it? But it definitely took some people by surprise. pic.twitter.com/6Oma9Np8JR, @StoneBrewing upside down labels? pic.twitter.com/Ex1MHcqy4r, Upside down ? Nothing is more bright and crisp and hoppy. Copyright © 2020 Stone Brewing. Can (Upside Down Label) 224.00 บาท. It was okay, not really 'delicious' EDIT: smells and tastes much better as it warms. The Escondido, California-based brewery has been printing upside down labels on bottles since mid-June without saying much about the "mistakes." For centuries, gargoyles have been known to ward off evil spirits. However, the brewery's first ads kicked off with a month-long troll of pretty much everyone drinking its beer, causing a little confusion along the way. Stone Tangerine Express Hazy IPA 355ml Abv. Love me some Delicious IPA. ... Stone Delicious IPA. Stone's … The brewery is releasing three of its IPAs—Stone IPA, Delicious and Tangerine Express–in bottles with upside-down labels. So no, these upside down labels aren’t a mistake. The Escondido, California-based brewery has been printing upside down labels on bottles since mid-June without saying much about the "mistakes." It’s kind of like those artists you see balancing rocks on top of each other, but this Stone you actually get to take home and enjoy. Jacob Dean. Overall, Stone’s portfolio of brands was up +6.6% in total dollar sales in IRI-tracked channels from July to August compared to a year ago, thanks to Delicious IPA and Fear.Movie.Lions Double IPA. This incredibly flavorful IPA is actually crafted to be virtually gluten-free, but very few consumers knew it. Because you're going to... you know... you turn it to drink... ahhhh, you get it. Stone Berlin Groundbreaking Collaborations. The ultimate hoppy IPA of all time for all us hopheads. What’s up with the upside down label @stonebrewing ? Since 1996, our gargoyle has helped us ward off cheap ingredients, pasteurization and chemical additives... the modern-day evil spirits of beer! 2020 might be the year of shortages, but at least we have time to explore new things like recipes, hobbies and beers. Stone Delicious IPA 355ml 7.7% Abv. Our original brewmaster Steve Wagner amplified a British classic by infusing it with extra flavor and character, care of heavy … One of these is a bit shy of full. The bottles are part of an advertising campaign titled "Leave No Stone Unturned." Last update: 11-27-2020. Stone brings back fond memories of my craft beer journey. Thanks to the helpful and ever-thorough fans out there who tagged us in their posts, letting us know there are Stone IPA bottles out there with upside-down labels.Not the worst thing in the world. This bright, citrus-forward standout was crafted to reduce gluten, but the beer and its magnificent lemon candylike flavor and hop spice can be enjoyed by nearly everyone. Eh? on New Beers, Events and all things Stone. This is our take on a hazy East Coast Double IPA. Now that you know, if you're left hoping you could have an upside down beer (at least upside down until you tip the whole thing into your mouth), the labels are going to stay this way on a bunch of Stone's beer for the "foreseeable future." One of the most well-respected and best-selling IPAs in the country, this golden beauty explodes with tropical, citrusy, piney hop flavors and aromas, all perfectly balanced by a subtle malt character. Not much scent. Very bitter beer, like lemon on steroids. Thought the first one was a fluke, but maybe it’s just 2020.P.S. 12oz 'upside down' can Typical 5/5 Stone beer look: clear, immaculate head. Not an easy feat, when talking about Stone Brewing’s Delicious IPA, already their #2 selling beer. So no, these upside down labels aren’t a mistake. Bottoms up. A thrillingly crisp, clean, refreshing Mexican-style lager that quenches thirsts, while gratifying taste buds via lime and sea salt. pic.twitter.com/Z9e0lolxpX, The brewery has been fielding social media messages about the upside down labels since they got out into the world. I think so, https://www.stonebrewing.com/sites/default/files/styles/article_teaser/public/stone_location_banner/bistro_escondido.jpg?itok=_u_G3RKH, https://www.stonebrewing.com/sites/default/files/styles/article_teaser/public/stone_location_banner/header_ls_081017_0.jpg?itok=5AFwgKB1, Stone Ruination Double IPA 2.0 Sans Filtre, Stone Brewing World Bistro & Gardens - Escondido, Stone Brewing World Bistro & Gardens - Liberty Station, Stone Brewing - Richmond Beer Dinner With Redemption BBQ, In Response To The Wildly Irresponsible Actions of Local Pioneers / Sawstone Brewing, Stone Buenaveza Salt & Lime Lager Cupcakes, Notes from the European tour with Metallica and Enter Night Pilsner, Berlin - Lasting Impressions & Positive Feedback. We sweat the small stuff, constantly pushing the boundaries of independent craft beer. Because in the pursuit of craft beer perfection, we leave no Stone unturned. This bright, citrus-forward standout was crafted to reduce gluten, but the beer and its magnificent lemon candylike flavor and hop spice can be enjoyed by nearly everyone. It turns out those upside-down Stone Brewing labels were an ad campaign. @StoneBrewing pic.twitter.com/YlRCrFA90p, @StoneBrewing If every 6-pack we’ve purchased in the last month has an upside down label, do we win a prize? Stone waited until July 13 to announce that the misprints are intentional. While Stone Delicious IPA earned its keep as a simply delicious IPA… The campaign was designed to highlight the "collective years of trial and error and error and error" that go into honing Stone's recipes. I challenge you to make an IPA that is even more hoppy and crisp than your classic IPA, but without the heavier maltiness of Ruination. It wouldn't be particularly notable under basically any circumstance at all. ABV: 7% IBU: 55 Brewery Location: Kalamazoo, MI There’s a reason Bell’s Two Hearted Ale has been voted by Zymurgy readers as the “Best Beer in America” for four consecutive years: it’s the definition of an American IPA and you can get it just about everywhere. Is this just what 2020 is bringing us? I don't know why the label is upside down, accident or on purpose @StoneBrewing ? When you tilt the bottle to take a drink, those labels become right side up. Score: 88 with 2,788 ratings and reviews. After all, the point of a beer bottle is to empty it, right? Modern Times / Stone Wizards & Gargoyles Hazy Coffee IPA, Stone 24th Anniversary DidgeriDoom Double IPA. Food is delicious. Juicy and smooth with just the right touch of West Coast bitterness in the finish. @StoneBrewing pic.twitter.com/UZRfR1RQKs, Birthday beer #1. You see, every Stone is the result of trial and error and error and error until all that’s left is the best damn beer we can brew. First half of 2020 got me #upsidedown with this glitch in the matrix. Stone Features & Benefits IPA joins Stone Delicious IPA in the brewery's offerings of gluten-reduced beers. This is definitely old style stone with a dank hoppy and bitter ipa that is unapologetic and slaps you in the face. Not an easy feat, when talking about Stone Brewing’s Delicious IPA, already their #2 selling beer. 6.7% Can (Upside Down Label) ... รหัสสินค้า 936. 6.7% Can (Upside Down Label) Upside-down label, what do I win?Either that, or it’s time switch to water. pic.twitter.com/7NocvILFbq. Stone Delicious IPA is a tangible example of why continual IPA and hop exploration are so fulfilling. They’re the visual manifestation of our most deeply-held belief. Stone Brewing introduces its first-ever Stone Twelve Days of IPAs Mixed Pack. Sign up here for our daily Thrillist email and subscribe here for our YouTube channel to get your fix of the best in food/drink/fun. This incredibly flavorful IPA is actually crafted to be virtually gluten-free, but very few consumers knew it. I guess the moral of the story is that if something seems amiss, assume you're being trolled and have unwittingly become part of some advertising campaign. Also, Metallica rulz . It seems that a majority of drinkers saw the label, shrugged, and said, "It drinks.". Order Online. A multi-layered IPA that also has fresh hoppy dankness and bitterness for a superbly well-rounded beer.