Truco Enterprises is the exclusive licensee of the On The Border brand for food products sold through retail. Truco Enterprises is a portfolio company of Insignia Capital Group. The deal is expected to close in December 2020 and is subject to customary closing conditions including the receipt of regulatory approvals. About Truco Enterprises Truco is a leading developer and marketer of tortilla chips, salsa, and queso under the On The Border® brand. Utz Brands subsidiaries, Utz Quality Foods and Heron Holding Corporation, have agreed to acquire Truco Enterprises, a producer of tortilla chips, salsa and queso under the On The Border brand. Potato Business Potato Business . Top Menu . About us; Magazines. Insignia Capital Group announced that it has entered into a definitive agreement to sell Truco Enterprises, a leading maker of tortilla chips, salsa and queso sold under the On The Border® brand, to Utz Brands for a total purchase price of $480 million. Potato Processing International Product Types (RTTNews) - Utz Brands, Inc. (UTZ) said that its subsidiaries Utz Quality Foods, LLC and Heron Holding agreed to acquire Truco Enterprises, a seller …