The first Applebees logo, which appeared in 1980, featured the company’s original name, T.J. Applebee’s Rx for Edibles and Elixirs. How is the current color combination different from the previous one? Learn about our vibrant history, passionate team, giving to the community and franchise opportunities. Instead of a spokesperson, Applebee’s used to have a spokesapple. A new typeface was introduced, while the apple was modified and moved to the right. It features a distinctive “A” with an elongated right end. In 2012, the advertising campaign was narrated by Jason Sudeikis. Logopedia is a FANDOM Lifestyle Community. In 2007, the logotype was extensively overhauled. Instead of the “jazzed up” Applebee’s logo, a simpler, more discreet one was introduced in 2014. This version of the logo looked very close to that of the Apple company. IHOP (US: / ˈ aɪ. Gone is the bright, almost neon red outline, because of which the apple looked so vivid and joyous. Alternate version of the logo with the text "Grill & Bar" added underneath the Applebee's logo. Applebee's first opened in 1980 as T.J. Applebee's Rx for Edibles and Elixirs. At first glance, it looked very much like its predecessor: the same font, the same apple with a leaf above the wordmark, the same proportions. However, the two companies seem to have had no legal issues on the topic. Learn more about our history. The leaf went red, like the apple, so the number of colors in the palette was reduced. The font looks playful and appealing. One could notice similarities not only in the shapes and the position of the leaf and the apple, but even in the typeface. Take your favorite fandoms with you and never miss a beat. In 2014, Applebee's modified its logo by making the leaf red, removing the red outline of the apple, and recoloring the text "Applebee's" from green to black. https://logos.fandom.com/wiki/Applebee%27s?oldid=1964126. Wordmark with slogan and the apple as the apostrophe. The new color scheme looked by far brighter than the previous one, especially the red outline, which created an eye-catching contrast with the leaf. Yet, due to the shift in the color scheme the effect was totally different. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. Applebee's in 2017 released a new logo with the apple and leaf being recolored, the wordmark is slightly modified, and the Grill and Bar became Grill + Bar with a new font. Even with deals like Applebee’s “Two For Twenty,” which feeds two adults for $20, a family of four could easily end up with a bill of $70 by the time tax and tip are taken care of. By 1986, it was replaced by a more appealing design sporting the red apple that has been the logotype’s visual center ever since. The person who voiced the Apple in 2007 was the American actress and writer Wanda Sykes. Applebee's - focused on serving good food to good people. From 2012 to 2016 Applebee's aired an advertising campaign focusing on fresh ingredients and new dishes, narrated by Jason Sudeikis , featuring the slogan "See you tomorrow." In the same year they brought back "Eatin' Good In The Neighborhood". h ɒ p / EYE-hop; acronym for International House of Pancakes) is an American multinational pancake house restaurant chain that specializes in breakfast foods. The chain’s mascot, nicknamed the Applebee’s Apple, appeared in its numerous commercials explaining the benefits of the restaurants and repeating the slogans. Also, the text “Applebee’s” was recolored from green to dark grey, almost black. Yet, due to the shift in the color scheme the effect was totally different. At first glance, it looked very much like its predecessor: the same font, the same apple with a leaf above the wordmark, the same proportions. Wordmark with slogan and the apple as the apostrophe 2007–2014 2014–2017 In 2014, Applebee's modified its logo by making the leaf red, removing the red outline of the apple, and recoloring the text "Applebee's" from green to black. Applebee’s started with the same philosophy we follow today – focused on serving good food to good people. Content is available under $1 unless otherwise noted. Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money, Bangko Sentral ng Pilipinas rolls out new logo invoking criticism, Mutual of Omaha changes Indian chief logo to African lion, Sydney Swans adopt new logo, getting rid of the Sydney Opera House. [citation needed] In 2009 Applebee's changed its slogan again to "There's no place like the neighborhood." Instead of the “jazzed up” Applebee’s logo, a simpler, more discreet one was introduced in 2014. It is owned by Dine Brands Global—a company formed after IHOP's purchase of Applebee's, with 99% of the restaurants run by independent franchisees.