Press relations in the hospitality and tourism industry. Accepting restaurant reservations via an app, A budget airline that operates wholly within Europe, A toy company that sells superhero action figures. Which statement concerning demographic segmentation is most accurate? Why would a business conduct a SLEPT analysis? Which of the following chains has branded itself as a corporate hotel? These Marketing Management Objective Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test. Which of the following is an example of a legal influence on the marketing strategy of a business? It separates customers according to the geographical regions they live in. A traveler, who visits Mecca for the purpose of performing Hajj, is a / an, 7. We'll review your answers and create a Test Prep Plan for you based Scandinavian countries have shares in which Scandinavian airline? Choose your answers to the questions and click 'Next' to see the next set of questions. MCQ quiz on Tourism multiple choice questions and answers on Tourism MCQ questions on Tourism Industry objectives questions with answer test pdf for interview preparations, freshers jobs and competitive exams. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and society at large. need valuable content for their readers and viewers, have a large following and can help spread the message to a wide audience, are willing to tailor a message to reach a very specific and targeted group, will pay for quality messages and advertisements aimed at their readership. Take this practice test to check your existing knowledge of the course material. All rights reserved. Professionals, Teachers, Students and Kids Trivia Quizzes to test your knowledge on the subject. Sciences, Culinary Arts and Personal Biological and Biomedical Super Luxury Hotel purchases towels, sheets, and toiletry items to prepare guest rooms. This is an example of _____. Which step of hospitality selling strategy ensures that the customer is satisfied and will come back in the future? To obtain information on major external influences that will influence its marketing strategy. Mark needs to book a hotel for a business trip. International and domestic marketing . A local spa sends coupons and special offers to customers via text message. The accommodations market of the hospitality and tourism industry includes which of the following? A large fast food chain advertises its new burger prominently on several billboards across town. What is this an example of? Site Navigation appear. This marketing segmentation variable divides customers according to user status. Companies spend over $15 billion annually on marketing specifically targeted to children. 12.2. [Skip Breadcrumb Navigation]: [Skip Breadcrumb Navigation] Home: Student Resources: Chapter 1: Tourism Essentials: No Frames Version Chapter 1: Tourism Essentials. Mobile marketing trends in the hospitality industry. When you have completed the practice exam, a green submit button will What is this an example of? The number of affiliate members of the WTO is, 3. A(n) _____ is a slice of the population that is likely to purchase or use a product, and the main target of marketing efforts. SAS. To properly segment the market according to geography, demographics, and user benefits. The Tourism Geography of Scandinavia. Based on your results, we'll create a customized Test Prep Plan just for you! Good luck! You can skip questions if you would like and come How does the behavioral segmentation variable in marketing divide customers? This approach to segmentation is only used in the hospitality and tourism industries. Concept and product creation, sales, transportation, and end user are the proper order of steps in _____. Try the following multiple choice questions to test your knowledge of this chapter. Tourist demand in Scandinavia is strongly influenced by. An airline company offers free checked luggage to its frequent flyers. What is this an example of? Click it to see your results. back You can skip questions if you would like and come It divides customers into groups based on their user status or response to a product. MCQ quiz on Tourism multiple choice questions and answers on Tourism MCQ questions on Tourism Industry objectives questions with answer test pdf for interview preparations, freshers jobs and competitive exams. Once you have answered the questions, click on 'Submit Answers for Grading' to get your results. If your lecturer has requested that you send your results, please complete the routing information found at the bottom of your graded page and then click on the 'E-Mail Results' button. It separates individuals according to similar characteristics like age, gender, and occupation. Earn Transferable Credit & Get your Degree. Bharathanatyam dance from originated in, MCQ Multiple Choice Questions and Answers on Tourism. All of the following are examples of the use of mobile marketing EXCEPT: Which of the following would most likely offer coupons to attract customers? Which marketing mix element is about making the product available to the consumers when they want and need them? DFDS. To obtain information on major internal influences that will influence its marketing strategy. These Tourism Administration & Manangement solved multiple choice Quiz objective type questions with answers are very important for UGC Net, psc exams etc. to them later with the "Go To First Skipped Question" button. on your results. All of the following statements concerning marketing are correct EXCEPT: Which of the following is a way a restaurant can increase its credibility to customers? Contact us by phone at (877) 266-4919, or by mail at 100 View Street #202, Mountain View, CA 94041. Giving a 10% discount to customers when they pay with cash. to them later with the "Go To First Skipped Question" button. This is the market segmentation variable that is used when a product or service would appeal to individuals in a specific region. Good luck! The official definition of marketing is it is a philosophy whose main focus is providing customer satisfaction. Professionals, Teachers, Students and … Selecting a target market that a company's product or service will service is the _____ step in creating an effective marketing strategy. © copyright 2003-2020 Study.com. The association that consumers make with a company name, logo, or motto, which plays an important role in attracting and retaining guests in the tourism and hospitality industries, is referred to as _____. Premium members get access to this practice exam along with our entire library of lessons taught by subject matter experts. A theme park that wants to segment the market based on family life cycle would most likely target _____. Test and improve your knowledge of Marketing for Hospitality and Tourism with fun multiple choice exams you can take online with Study.com back The practicality of a marketing campaign is an example of a(n) _____ influence on marketing. Which answer choice contains the best example of the attitude aspect of brand strength? USA - United States of America  Canada  United Kingdom  Australia  New Zealand  South America  Brazil  Portugal  Netherland  South Africa  Ethiopia  Zambia  Singapore  Malaysia  India  China  UAE - Saudi Arabia  Qatar  Oman  Kuwait  Bahrain  Dubai  Israil  England  Scotland  Norway  Ireland  Denmark  France  Spain  Poland  and many more.... © 2019 Copyright Quiz Forum. All of the following are elements of the four Ps of marketing EXCEPT: A large billboard that encourages customers to 'Take the next exit for some delicious seafood' is an example of _____. A community newspaper features an article about a local bed and breakfast that is running a Valentine's Day promotion. To ensure that it has enough inventory to fulfill all customer orders. A business owner who is working with the press should focus on influencers who _____. A 5-star hotel that offers higher quality beds, amenities, and services charges more than a 3-star hotel with simple rooms and basic amenities.