3 years ago. By. Despite the name change, it was also marketed as Pete's Subway. 0. Facebook. MILFORD, Conn. — Subway restaurants revealed an update to its iconic logo, along with a new symbol designed to bring the brand to life in the digital space. Subway was founded on August 28, 1965 under the name ofPete's Super Submarines. Subway calls the new logo the "next step" in the sandwich chain's evolution, following the addition of more premium menu items, such as carved turkey breast and rotisserie-style chicken, as well as the launch of the company's tech-focused division, Subway Digital. Carroll said the new campaign “does what the brand really needs.” “We set out to make the anti-Subway ad,” said mcgarrybowen executive creative director Craig Cimmino. The firstlocation was owned by Peter Buck and Fred DeLuca. This time it was a stylized yellow “Subway” inscription executed in a smooth and modern sans-serif typeface with the tails of “S” and “Y” elongated and curved, having thin and delicate arrow-heads in their ends. Subway Restaurants Reveals New Logo and Symbol. Now I’m hungry! Via @Logo_Geek. Unfortunately they sell sandwiches, lol. August 8, 2016. Email. With the rename of the brand into Subway in 1968, the new logo was introduced. In 1969, Subway introduced a new logo with the "SUB" appearing in white and the "WAY" appearing in yellow.Inside the wordmark is an oval. The current status of the logo is active, which means the logo is currently in use. This is the next step in the evolution of the brand following menu enhancements and the launch of Subway Digital earlier this year. Looking to connect with younger guests and cement its role as a fresh-food leader, Subway changed its logo, store design, and so much more. Chapps says: August 8, 2016 at 21:11 The new logo disconnects me from the product, somehow. I think the new logo looks fantastic. Consider it Subway's new duds to the biggest party in foodservice. The update is the next step in the evolution of the brand, following menu enhancements and the … Subway, the world’s largest sandwich chain, revealed a bold update to its iconic logo, along with a powerful new symbol. In 1968, the sandwich shop was renamed as Subway. level 1. stuffx87. Comments. Consumers will catch a glimpse of the new logo in ads airing August 5. Subway's new logo, introduction in 2017 Download the vector logo of the Subway brand designed by in Encapsulated PostScript (EPS) format. Ray says: August 8, 2016 at 16:24 Interesting stuff. I mean, it's great if they literally wanted to make their logo look like a subway map. Reply. Twitter. 5312. Kostuch Media Ltd. - August 8, 2016. Thanks for sharing. #Evolution. The new logo will rollout across all Subway locations from early 2017. Linkedin.