Take a second to let them know you appreciate their signing up. Example 1 wastes two paragraphs and about 40 words before it says anything of value. We know we’re totally biased adding the Sendinblue product newsletter to this list but our product marketing manager Mara does such a great job that we simply have to share it. This is one of the most effective ways to organically grow your list, so give it a try if you usually include editorial content or useful articles in your newsletter. A poor newsletter with a great subject line will almost always outperform a great newsletter with a poor subject line. These are both important for a nonprofit newsletter design like this. As you can see in this newsletter example, Away is highlighting the colors of their products using user-generated content from social media. They provide the best way for these organizations to stay in contact with supporters and past donors at scale to communicate important information, including: Because email is much cheaper (and more engaging) than direct mail, newsletters have become a staple in the nonprofit marketing toolbox. Knowing what makes the best newsletter introduction examples so great is vital. These are great for communicating essential information without overwhelming the reader. The inclusion of a question asking readers to “rate this email.” I have never seen this before, but it’s an awesome way to gather reader feedback and improve future newsletter designs and content. With that in mind, we put together a list of the best email newsletter examples that will hopefully give you some great ideas. But if you can use the recipient’s name and show that you know about his or her interests and needs (because you’ve segmented your audience) then it’s far more compelling. Start by taking a second to say "Thank You." >>. When she’s not writing, you can find her exploring the (concrete) jungles of South East Asia or running in Hyde Park. Wondering how many images to include in a newsletter? This is a very powerful way to get more customers. That is, the text that appears next to the subject line in a user’s inbox? Newsletters, of course, have underlying goals. Learn best practices from these awesome newsletter examples so you can start sending emails that will make your customers smile! Initial Newsletter Introduction Example Consider this example of a first newsletter introduction that incorporates all of these aspects: "We are proud to announce Fun Time Clothing Company's first-ever email newsletter! Find the answer and all the other best practices in our guide to newsletter images. Creating a professional email newsletter with a tool like Sendinblue’s drag & drop email design tool can be very quick — even for total beginners! When it comes to growing revenues, timing isn’t everything, it’s the only thing. Sometimes, it can be hard to get started if you don’t have any inspiration. Save my name, email, and website in this browser for the next time I comment. One thing to note here is that Unsplash definitely knows their audience, which includes a large population of bloggers. This more effectively draws readers’ attention while making it abundantly clear what the goal is. *Is there a piece of content in here that they want to see? Brands are highly strategic about when, what, and to whom they send emails. Do you have a newsletter which automatically compiles blogs or New WooCommerce Products and then send at a particular interval? The National Wildlife Federation (NWF) has a similar approach to their newsletter design, but still include a few slight but notable differences. I guess this shouldn’t come as a surprise since their website is entirely built around showcasing awesome promotional email campaigns and email newsletter designs. As you can see though, this reads like a blog post and is pretty thorough. At the top, they include year-to-date metrics for the reader’s PlayStation console usage: trophies earned and total hours played. This serves to highlight the product in a new way or put a spotlight on a new partnership or offering. In this example from REI, they also use their first newsletter to communicate what you can expect (ex. The goal of a product or company update newsletter is to inform users on what’s new with your business (and why they should care). Customer-centric and action-focused, this section speaks to the ‘What’s in it for me?’ question. Cookie Settings, Anti-Spam, Privacy, User agreement, and Legal Notice. Everything we’ve said about email introductions applies double to subject lines. After all, consumers have an infinite number of businesses and newsletters to choose from. Susan would rather talk to someone who KNOWS she’s a landlord, wouldn’t she? In addition to encouraging readers to buy more games, PlayStation also does something quite unique in the newsletter. Really Good Emails (RGE) has one of the best newsletters in the business. This is one of my all-time favorite blogs (focusing completely on Google Sheets and Google Data Studio) for the sheer value of his content. Sometimes you just need a push in the right direction. Harry’s. Now that you have some inspiration, it’s time to create your own newsletter! It says “I don’t know you and you don’t know me”. Newsletter introduction examples that get this response, fail. Nice Post. If you’re already a Sendinblue user, no need to download the HTML — you can find these templates in the template gallery. Jeff is likely to have given up reading before then. Let’s take a look at a few great newsletter examples from nonprofits: The Nature Conservancy has a few email campaigns that they send out. The Ben Collins Blog newsletters are some of the best out there. As you can see, they share articles meant to educate readers on causes that are tied to their mission of wildlife preservation. They make people think and wonder about the answer, tempting them to read on. Ecommerce newsletters usually serve a few main purposes: There are a number of ways companies can get this done, so let’s take a look and see what brands are doing: Away is a startup that makes “smart luggage,” with the goal of disrupting the antiquated luggage/travel industry. That way you can distill this inspiration into something that works for your own audience. They also mention a new feature on their platform: messaging. The risk with teases of this sort is that you’re not Getting To The Point as per Tip 1. Finally, we have nonprofit newsletters. Subscribe to get our mothly dose of marketing knowledge, inspiration and news. Every week, Playstation sends users a newsletter with articles about new games, downloadable content, and other features available to users.