“Purpose” would relate to product sales, promotional culture, the modern music industry, free YouTube content, conspicuous use of Nokia merchandise, and celebrity branding. “Music videos.” The International Encyclopedia of Communication. Here are some other recommended popular music videos that work well for this activity: Michael Jackson, “Thriller”; Madonna, “Erotica”; Shania Twain, “Man! Overall, work on representation has spanned topics like sexual objectification (Aubrey and Frisby; Frisby and Aubrey), sexuality (Turner), and violence (Aikat; Smith and Boyson; Thaller and Messing). “Does Exposure to Sexual Hip-Hop Music Videos Influence the Sexual Attitudes of College Students?” Mass Communication and Society 13.1 (2009): 67-86. Web. How celebrities appear in music videos; how musicians are positioned as celebrities in music videos. 16 Sept. 2015. The five key media literacy questions are a valuable framework for studying popular music videos and exploring the broader issues they raise. She performs regularly in Toronto, Ontario, and does virtual video visits with her faraway fans. Many have also tied race to genre, with rap being a dominant line of inquiry (Balaji; Conrad, Dixon, and  Zhang; Zhang, Dixon, and Conrad). Kistler, Michelle E., and Moon J. Lee. Billboard, 14 Feb. 2015. YouTube, 5 Sept. 2013. There is also much work on the influence of music videos on how people think about gender-specific ideas related to misogyny (van Oosten, Peter, and Valkenburg) or bodily self-perception (Mischner et al.). Lipshutz, Jason. 16 Sept. 2015. Boardman, Madeline. For the Popular Culture Association/American Culture Association (PCA/ACA), he chairs the Professional Development area. Melissa Vosen Callens, A Pedagogical Journey: Albuquerque 2015 Thus, as they watch, students should think about answers to the questions, which they may wish to quickly review before watching the video at this point. Web. “(Mis)Perceptions Around Intimate Partner Violence in the Music Video and Lyrics for ‘Love the Way You Lie’.” Feminist Media Studies 14.4 (2014): 623-39. Web. 16 Sept. 2015. How product placement shapes music videos. Introduction. PETA, 10 Oct. 2013. “Format” would connect to sexualization, familiar pop song ingredients, and the use of visual effects. This is a good time to encourage optional Internet use for those with enabled devices. How do you think this relates to the music video’s target audience? Kelli Bippert, Dennis Davis,
Margaret Rose Hilburn, Jennifer D. Hooper, Deepti Kharod,
Cinthia Rodriguez, and Rebecca Stortz, Building a Popular Writing Course Input your search keywords and press Enter. “YouTube’s 10th Anniversary: Watch the Top 10 Most Viewed Videos to Date.” Billboard.com. When we enjoy something, we relax. Twitter.com. Studies have looked at music video effects in terms of sex, such as how kids imitate the content (Ey and Cupit), how they sext (Van Ouytsel, Ponnet, and Walrave), and what their attitudes are toward sex (Aubrey, Hopper, and Mbure; Beentjes and Konig; Kistler and Lee; Zhang, Miller, and Harrison). Format: “What creative techniques are used to attract my attention?”, Audience: “How might different people understand this message differently than me?”, Content: “What values, lifestyles and points of view are represented in, or omitted from, this message?”, Purpose: “Why is this message being sent?”. “Tweets.” Twitter account. Web. What are some major components of the music video that people created? Frisby, Cynthia M., and Jennifer Stevens Aubrey. They are conventionally short, compared to a full movie or television episode. I Feel Like a Woman!”; One Direction, “What Makes You Beautiful”; Robin Thicke, “Blurred Lines”; Pharrell Williams, “Happy”; Taylor Swift, “Shake it Off”; Drake, “Hotline Bling.”. “Owning Black Masculinity: The Intersection of Cultural Commodification and Self-Construction in Rap Music Videos.” Communication, Culture & Critique 2.1 (2009): 21-38. This information is then tallied as a class. Web. Balaji, Murali. KatyPerryVEVO. 24 Sept. 2015. Gender often emerges as a main focal point, such as Wallis’s content analysis of differences in gender displays. Ey, Lesley-Anne, and C. Glenn Cupit.