Below are some examples of availability heuristic: First Availability Heuristic Example: After seeing many news stories of home foreclosures, people may judge that the likelihood of this event is greater. Naturally, this heuristic can be both helpful and hurtful when applied in the wrong situation. With an educated guess a user considers what they have observed in the past, and applies that history to a situation where a more definite answer has not yet been decided. "Scientists confirmed recently that..." Fill in the blank and it sounds pretty convincing. ]]>, Tell us a bit about your project using our contact page, or drop us a line at sales@clikfocus.com, ©2020 Clik Focus, Inc. All rights reserved | Privacy Policy | Terms and Conditions, 915 Pinon Ranch Vw, Colorado Springs, CO 80907 (877) 333-CLIK. Authority. This approach suggests that if something is scarce, then it is more desirable to obtain. Here, h(n) is the actual heuristic cost value and h’(n) is the estimated heuristic cost value. User reaches a conclusion without exhaustive research. [CDATA[// >